I’m primed by Whole Foods.
Did you know that stores are priming you to buy certain things? They use store layout, temperature, displays, dewy mist on fresh veggies… they even leave the cantaloupes in the cartons at WF to make then feel more “rustic” (read: farm fresh).
Bananas and apples have “ideal” colors for sales. Despite the beautiful color, the average grocery store apple is actually 14 months old according to this article. Gross.
Unfortunately, you can look at my grocery bill and see that Whole Foods‘ visual merchandising works on me. And I majored in advertising!
Funny how logic tells you one thing, yet impulse still takes over…
It seems I’ve also been primed by Delta and Biscoff. Impulse took over and I am posting an airplane-inspired delicacy today because I’m leaving for Italia tonight!!! I thought this trip would never get here.
Well, it’s almost here. I have a 730am meeting that is 30-45 min north of the city. Why didn’t I take today off?!
We are flying Delta, which means I will be enjoying more than my fair share of Biscoff. And I will be praying for an upgrade.
Naturally, I made Biscoff Granola to take with me.
Crunchy, cinnamon-laced, cookie-inspired.
These are filled with raw oatmeal, sunflower seeds, and cashews as the base. The coconut give it a little chew and the cacao nibs bring a cocoa-coffee-laced flavor (coffee + Biscoff = perfection).
It’s fantastic on it’s own, with yogurt, on ice cream, and atop a bowl of oats with PB.
Click here to order your own Biscoff spread from their website.
Biscoff Granola
- 1/2 C sunflower seeds (raw, unsalted)
- 1/2 C cashew pieces (raw, unsalted)
- 1/2 C oatmeal (uncooked)
- 1/4 C unsweetened coconut chunks (shredded would work too)
- 2 T cacao nibs
- 1 tsp cinnamon
- 1/4 tsp salt
- 3 T Biscoff spread
- 1 tsp vanilla
- Flax egg (1 T ground flax + 1 T water)
Preheat oven to 325F.
Combine ingredients in a large bowl, mixing to combine. Add wet ingredients and stir until well-blended.
Press mixture onto parchment-lined baking sheet. Bake for 30-35 mins. Let cool completely before breaking apart. Store in air-tight container.
Note: this is a “crumbly” granola. I use a flax egg as a binder, but if you want yours to stick together in more clusters, try adding a tablespoon of maple syrup or agave.
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During my travels, I’ll try to find the perfect wine to pair with Biscoff. 🙂
Are you a knowing victim of visual merchandising?
What is the best trip you’ve ever taken?